Floral Design Foundation

The Floral Design Foundation course is a professionally structured foundation rooted in real industry standards, designed for those who want to create with intention, whether for personal fulfillment or as a pathway into the floral and event design industry

Floral Design Foundation

Day 1 – Floral Mechanics & Bouquet Design ($295)

Floral Mechanics & Bouquet Design

• Introduction to Floral Design Principles
• Flower Identification & Selection
• Floral Processing & Conditioning (Science-Based)
• Tools & Materials
• Core Floral Mechanics
• Hand-Tied Bouquet Design (Hands-On)

Day 2 – Floral Business & Pricing ($295)

Floral Business & Pricing

• Understanding the Floral Industry Landscape
• Floral Pricing Fundamentals
• Recipe Building (The Designer’s Blueprint)
• Proposal Development
• Branding & Positioning
• Marketing Foundations

Days 3–5 – Vase & Tablescape Design ($1,450 bundle)

Day 3 - Vase Arrangements: Low & Compact Designs

• Designing for the Table
• Low Centerpiece Techniques
• Color & Texture Storytelling
• Hands-On Design

Day 4 - Elevated & Statement Arrangements

• Designing for Impact
• Structural Mechanics for Height
• Modern vs. Classic Elevated Styles
• Hands-On Design

Day 5 - Full Tablescape Styling & Final Presentation

• Introduction to Tablescape Design
• Styling Like a Creative Director
• Event-Based Thinking
• Final Hands-On Project
• Portfolio Development

Why Floral Design Foundation Matters

Structured floral design classes in NYC & NJ for working professionals and aspiring designers.

All materials included. Complimentary AVS Signature Floral Art Journal & professional templates included. Limited to 10–12 students.

3.5-hour sessions (6:00–9:30 PM)
Day 1 – Floral Mechanics & Bouquet Design ($295)
Day 2 – Floral Business & Pricing ($295)
Days 3–5 – Vase & Tablescape Design ($1,450 bundle)
Full 5-Day Program – $1,850

Installment Payment Plan Offered When You Register.
*Textbooks are not included in tuition

06/01- 06/05/26 | Our Studio in NYC Flower District, 115 W 28^th St, NYC | 6:00 PM – 9:30 PM

07/13 – 07/17/26 | New Brunswick, NJ | 6:00 PM – 9:30 PM

Program Outcome

By the end of the Floral Design Foundation program, students will:

Understand core floral mechanics and professional techniques
Be able to create bouquets, centerpieces, and styled tablescapes
Gain foundational knowledge in pricing, branding, and business strategy
Develop confidence to pursue floral design professionally or creatively
Leave with portfolio-ready work and real-world skills